Over the next few months I will be discussing what I have learnt in my Advertising Strategy module of my third year at Bucks New Uni. My modules are very closely linked, which allows me to connect what I am learning through each subject.
By the end of my Blog/ Module I will be able to:
• Critically review and interpret models
• Critically review PESTEL elements
• Justify recommendations
• Form evaluate conclusions
On the 28th September 2010, I attended a conference, ‘The new secularist debate.’ From this conference, two main points stuck in my mind about the way in which advertising needs to be for the consumer.
1 – Role and Relevance of medium – What is it that client actually needs? With Marketing it is not just black and white (advertising or not), does a t-shirt count as an advertisement or a website, what is it classed as. At the moment my opinion is that anything can be marketing for a product but when does it become an advertisement, I’m not sure. It is telling other about the product, so there for is it an advertisement?
2 – Convosations – Consumers know what advertising wants them to do, buy the product, so they try to ignore it. If the brand makes a convosation with the consumer then they let the brand in without thinking it actually advertising.
My first assignment for this module will enable me to undertake some primary research to find out what consumer of the co-op think about advertising and do they actually notice the different parts of the marketing mix.
I am hoping to gain a 2.1 from this degree and after the first lecture, I am excited to get stuck into the work!
Monday 20 December 2010
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