Targeting Gender in Advertsing 7-11-08

When looking at adverts men are more attracted to simple and dark coloured adverts. This contrasted to women who like more bright and detailed adverts that they can look at and try to work out.
To look at the different adverts and see how many the group would remember certain images where shown, not gender specific, and we had to see how many we could remember. The first set of adverts included Perfumes, Beers, Cars, Holidays and Mortgages.
When looking at who remembered the adverts nearly 90% of the men within the class remembered this advert due to its humour value. This is because men find it easy to remember when they can relate it to something funny.

When looking at True Star By Tommy Hilfiger the majority of the group remembered it because of the Celebrity endorsement. Beyonce is used on this advert as she is a fairly face and by using her the company will receive not only her fans but others will remember her face on the advert.

Male adverts often use iconic faces for their adverts. Samsung used Jose Monrenio for one of there phones. Making men interested due to his status and familiar face. If they had used him on a woman's advert, many would not know who he was as he is well known in the men dominated Football industry.


This week the boys in my flat found this advert so funny. I like this as it showed me the male humour and the way in which they remember adverts.