Looking at age, rather than generation, does not enable the marketer to see what they have been through and the way they will react to particular products. Generation enables marketers to see where they have come from and when they grew up.
World War II 75/85 Year olds 1930s
MODS and Rockers 60/70 Year olds 1940s
Hippies Rebellion against state 1950s
Punks Rebellion against government 1960s
New Romantics Anti-punk – Feminine/Well off 1970s
Millennials good with technology Born before 1980s
Tweens
Falling birth rates in 1990s – 2000-2005 Tweens decreased
8-14 (differ between persons)
Kids of baby boomers
Nothing edgy and sarcastic – silly and stupid
Email is most likely to be used
Teens
15-18 – 7.5 million teens
Getting old quicker
Ignore ads
Social networking
9/11, Black president, War
Generation X
46 million worldwide
18-29
Practical
Edge
Friend rather than family
Independent
Latch key – Own key and do everything for themselves
Subcultures – yuppies
Young baby Boomers
Over 50s
Environment, ethical, travel
21 million 1/3 population
Saga M&S Debenhams
Sinatra
This video shows the way in which communities in the USA are getting all different generations to interact with each other. This enables the over 50s to see and hear about what the teens and younger are doing. The community centre holds another part of the influences that would persuade a young buyer as they may have learnt different thing from this older generation.
This week I found the Zafira and Mariva adverts from Vauxhall as I found that this appealed to young children as there are two young boys in it, it is humorous for the male audience and females would think that they boys are sweet with there deep voices.
Subscribe to:
Post Comments (Atom)
1 comment:
This is excellent - you are working really hard. Thought the clip on the multigenerational centre was really interesting
Post a Comment